Meta Descriptions and Permalinks for E-commerce

Meta Description : 

This is the text that appears on Google search results. It should be added to every page or product on the website. It helps improve the ranking of that specific page or product. The description should be a maximum of 180 characters and briefly explain what the page or product is about.

For example, on Google, the shop page shows: 'Discover the latest urban wear trends …' as its description, as shown in the image below. This is also the first text users see when they see your product/page on Google Search. 

How to add while adding products to the website? 

When adding a product to the website, scroll down to the bottom of the same page before clicking 'Publish.' You'll find a section like the one shown in the screenshot below.

Click on 'Edit Snippet' to add the description.

Clicking on 'Edit Snippet' opens a page like the one shown below. You need to do two things here: 

Add the Description: Write a description of up to 180 characters that highlight the page's context. Make it appealing and click-worthy, as it’s the first thing users see about the page on Google.

Permalink: A permalink is the URL link for a specific page or product on your website. It should be simple, unique, and structured properly to make it easy for users and search engines to understand. 

Set the Permalink: This is the most important part. Ensure it is unique, properly structured, and simple. For example(from the image), instead of something like 50-website-voucher-2-2-2-2, use 10-website-voucher  for clarity and better SEO.As per the title of this product, it is a £10 website voucher.

Why is this important?

We usually add, update, or optimize these descriptions as part of SEO. However, the process may vary depending on the website.

For e-commerce websites, we can update all the meta descriptions. But for websites, where new products are frequently added, it's crucial to get the description and link structure correct at the time of publishing.

If the link structure is incorrect, it may need to be updated later. This can break the page, requiring a redirection to fix it. Redirections are time-consuming for Google, so it’s essential to get both the description and link structure right from the start, especially for websites that regularly add new products.